A few years ago, Polly gave a speech to a Fortune 500 company’s national sales force. Her topic was how to tailor your sales pitch to the personality type of your prospective customer. The technique she described was, and is, a powerful one once you get the basics down. The technique focuses on ... Read More »
Join us for a free, live webinar and learn how to drive revenue with content marketing. Tune in 8/4 at 10:30 a.m. PT. Register Now » Are you mailing to the best prospects for your business? If not, you’re not using your advertising budget effectively. With a direct mail campaign, you ... Read More »
Pregnant women should no longer be told not to eat raw or lightly cooked eggs, a safety committee has recommended. The risk of salmonella from UK eggs produced to Lion code or equivalent standards should be considered “very low”, the Advisory Committee on the Microbiological Safety of Food said. It ... Read More »
GoDaddy Inc. GDDY has just given future entrepreneurs an interactive platform for sharing their business ideas and also getting feedback on them. Flare, the company’s latest app, is a remarkable example of how the concept of idea generation, sharing and feedback can be commercialized and used for generating revenues. Last ... Read More »
A health fad championed by Justin Bieber and described as resembling ‘medieval torture’ has been slammed by experts who warn it could do more harm than good. Muscle-bound pin-up Bieber posted an image to Instagram showing red blotches on his neck which looked suspiciously like love bites. But the tattooed ... Read More »
Have you ever wondered if its better to give a discount based on the dollar-amount off the usual price (e.g., $50 off), or a percentage off (e.g., 30% off)? Which gets a better response? You want your offer to sound as irresistible as possible, and you may think you know ... Read More »
So, you want to be a YouTube star? Well, you’ll need some practice. Take it from YouTube rookie Dwayne “The Rock” Johnson, who launched his new channel, Seven Bucks Digital Studios, yesterday. To kick off the launch, The Rock and YouTuber Lilly Singh take viewers through “The YouTube Factory,” an imaginary ... Read More »
The automatic door malfunction on the set of Star Wars: The Force Awakens that left actor Harrison Ford with a broken leg — among other injuries — and an extended recovery vacation could have been a lot worse. The Disney-owned Foodles Production, which built the hydraulic door that caused the ... Read More »
A plan to tax recreational marijuana locally, should it be legalized by California voters in November, is now being taken off the shelf. L.A. County Supervisor Sheila Kuehl, who proposed the 10 percent tax on the gross receipts of pot businesses, is now asking that her fellow leaders nix the idea. Two weeks ... Read More »
Afilm production company has admitted health and safety breaches after an incident in which Hollywood star Harrison Ford was crushed by a hydraulic door on the set of the Millennium Falcon spaceship while filming the latest Star Wars movie. Ford, who was knocked to the ground and pinned down by ... Read More »
In 1977, NASA blasted two unmanned probes, Voyager 1 and 2, into space. Thinking that the probes could possibly run into extraterrestrial life, a time capsule about life on Earth called the Golden Record was included on board. It contained recorded sounds from nature, spoken greetings in different languages and ... Read More »
