In the age of the internet, marketing your real estate business has never been easier! A real estate blog can help you become an industry expert and increase property sales if done correctly. However, it can be quite difficult to come up with new, interesting topics for your real estate blog, especially if you’re aiming to consistently release high-quality content. You’ll need to find topics that work specifically for your business, so if it feels unnatural, don’t write about it!
A key thing to remember is that you shouldn’t aim too high. Create content about topics that you’re well-versed in, instead of trying to appeal to every possible target audience. This means that you should avoid giving legal or financial advice, for example, unless that’s something that you also specialize in.
Hint: Need a little inspiration from your ‘competition’? Check out our top 4 real estate blogs to see how it blogging should be done.
Having said that, the following are some creative and engaging ideas for your real estate blog that prospective clients are sure to adore! Let’s start with our top 20 real estate blog ideas
Local Area Properties
This is the best way to begin establishing yourself in the online real estate world. You’ll quickly build a following in your local area by writing about the latest property deals available and any upcoming events.
Luxury Properties
A list of high-end properties available in your local market will generate a lot of traffic to your blog as people love looking at luxury, and it’ll show potential clients that your business meets a certain standard.
Affordable Properties
Now, to actually get your business running, you’ll need to have a range of affordable properties that people will be keen to visit. Make sure these homes are of a relatively high standard though, as you don’t want to be known for selling or renting out run-down properties.
Housing Trends
Talk about how the market is currently doing, what the average mortgage rates are, and if it’s worth buying or selling a house at the moment. These sorts of updates will give your readers a much better understanding of real estate.
Types Of Property Available Locally
This sort of blog post will be especially beneficial for your business if your local area has some unique properties. Whether its retirement communities, waterfront homes, or kid-friendly neighborhoods, you’ll definitely find a target audience.
Client Testimonials
Contact some of your past clients and ask them to talk about why they chose you and what services they needed. Potential clients will use this to decide whether you’re trustworthy.
FAQs For First-Time Buyers
As the title suggests, here you’ll be answering some of the most commonly asked questions that first-time buyers will have. You can easily find these questions through a quick Google search, or by asking your readers to send in submissions.
How To Know You’re Getting A Good Price
Letting your readers in on buying and selling tips will help build up your reputation as an honest estate agent. Potential clients will have peace of mind that you’re genuinely trying to help them out, rather than get as much money out of them as you can.
Property Tours
This is something you should aim to post at least a couple of times a month. Doing in-depth tours of the homes you’ve got listed will increase traffic to your site substantially, and will increase your chances of getting new clients.
Listing Of The Week
Each week choose a listing that particularly caught your attention for some reason and describe it in detail to your readers. Try to go for unique properties that deserve some more attention to add variety to your blog.
Renting vs Buying – Which Is Better?
Provide your readers with the pros and cons of each option, and try using your listed properties as examples. Don’t push your personal opinion too much, as you’ll want readers to make up their minds on their own.
Celebrity Properties In The Area
If a celebrity has recently moved into the area or is selling their home, write a blog post about it! You’ll be sure to attract new readers and may even find clients that will want to move into the area.
Qualifying For A Home Loan
Don’t tackle this topic unless you’re absolutely sure that you’re providing your readers with the correct information. Explain the process and what will increase their chances of qualifying.
List Of Great Local Businesses
Create a short guide of some local businesses that are in the neighborhood. Readers and potential customers will feel more connected to the area as a result, which may encourage them to consider purchasing or renting a property there. Things To Ask Your Estate Agent
Outline the things that you have noticed that people overlook when buying, selling, or renting properties. Giving these tips will make your clients more knowledgeable about their specific situation, and will allow them to make a more informed decision.
Latest Price Reductions
Reporting the latest price reductions for your listings guarantees that they’ll get the attention they deserve. Perhaps a reader of yours has been considering purchasing a home but was concerned about the cost.
Signs That You Should Sell Your Home Soon
Many people dislike change and try to hold on to things for much too long. Talk about common reasons people need to sell their homes, like an expanding family or better job opportunities elsewhere.
Job Opportunities In The Area
Job opportunities are a huge pull factor for people looking to relocate, so keeping your page updated with the latest local vacancies will really help your business out. Try to find vacancies for a wide range of industries.
Advantages And Disadvantages Of An Open House
Many of your readers may not know the purpose of an open house. Explain this, along with the pros and cons of hosting an open house when selling a property, and be as informative as possible.
Types Of Mortgages
Sum up the most common types of mortgages in this blog post. Like with any financial advice, make sure to do thorough research first, as you want to avoid providing your readers with any information that you’re uncertain about.
