Brigade Group has announced the launch of its latest initiative – Brigade Real Estate Accelerator Program (REAP).

A brainchild of Nirupa Shankar, Director, Brigade Hospitality, it is an organised approach to help build sustainable and scalable businesses in sectors relevant to real estate.

According to a release from the Brigade Group, a report by the Indian Brand Equity Foundation (IBEF) says that the Indian real estate market is expected to touch $ 180 billion by 2020. The housing sector contributes 5-6% to the country’s GDP.

Retail, hospitality and commercial real estate are also growing significantly, providing the much-needed infrastructure for India’s growing needs.

M.R. Jaishankar, CMD, Brigade Group, said, “To keep pace with the ever changing needs of the business it is imperative to accelerate the pace of adoption of innovation and disruptive technologies in the industry. Brigade REAP has been conceptualised to help build path-breaking companies from India.”

Nirupa Shankar said, “The accelerator will give young companies access to deep domain knowledge in the real estate sector and the focus to solve issues that plague the industry.”

Apul Nahata, Mentor-in-Residence, Brigade REAP said, “The objective is to help young companies scale in size and market their product/service in a more effective manner.”

[Source:-The Hindu]