When you are running an online advertising campaign, you are facing an inherent challenge that has frustrated many. People don’t really like to click on ads. In fact there are many tools out there that banish ads completely, meaning advertisers have had to get a little more creative in how ... Read More »
A few years ago, Polly gave a speech to a Fortune 500 company’s national sales force. Her topic was how to tailor your sales pitch to the personality type of your prospective customer. The technique she described was, and is, a powerful one once you get the basics down. The technique focuses on ... Read More »
Join us for a free, live webinar and learn how to drive revenue with content marketing. Tune in 8/4 at 10:30 a.m. PT. Register Now » Are you mailing to the best prospects for your business? If not, you’re not using your advertising budget effectively. With a direct mail campaign, you ... Read More »
GoDaddy Inc. GDDY has just given future entrepreneurs an interactive platform for sharing their business ideas and also getting feedback on them. Flare, the company’s latest app, is a remarkable example of how the concept of idea generation, sharing and feedback can be commercialized and used for generating revenues. Last ... Read More »
Have you ever wondered if its better to give a discount based on the dollar-amount off the usual price (e.g., $50 off), or a percentage off (e.g., 30% off)? Which gets a better response? You want your offer to sound as irresistible as possible, and you may think you know ... Read More »
A plan to tax recreational marijuana locally, should it be legalized by California voters in November, is now being taken off the shelf. L.A. County Supervisor Sheila Kuehl, who proposed the 10 percent tax on the gross receipts of pot businesses, is now asking that her fellow leaders nix the idea. Two weeks ... Read More »
In 1977, NASA blasted two unmanned probes, Voyager 1 and 2, into space. Thinking that the probes could possibly run into extraterrestrial life, a time capsule about life on Earth called the Golden Record was included on board. It contained recorded sounds from nature, spoken greetings in different languages and ... Read More »
Join us for a free, live webinar and learn how to drive revenue with content marketing. Tune in 8/4 at 10:30 a.m. PT. Register Now » Companies that think we millennials are interested in socially responsible products and services simply out of the goodness of our hearts are completely misreading ... Read More »
Pranay Chulet’s Quikr has always been a front runner in expanding its platform via acquisitions. In its latest one, India’s leading online classified platform has acquired Hiree, an online hiring platform focused on white collar jobs. The acquisition will further strengthen QuikrJobs’ offerings to address recruitment needs for the entire ... Read More »
LA’s upscale suburb of Santa Monica has convicted it’s first Airbnb landlord under some of the nation’s toughest short-term rental regulations. The action could set an example for cities across the country. Landlord Scott Shatford, who listed five properties on Airbnb and had boasted the city would never enforce its ... Read More »
The bulk of nearly $300 million in new investments could target energy infrastructure projects in the Baltic Sea region, the European Commission said Friday. Members of the European Union and the European Commission proposed $292 million be spent on energy projects in the region, with the bulk of the investmentssupporting ... Read More »
North Korea said it has in custody a defector and South Korean national who was attempting to abduct a North Korean orphan when he was apprehended by local authorities. On Friday Pyongyang identified the detainee as Ko Hyun-chol, a man in his early fifties. North Korea staged a press conference ... Read More »
