A digital health toolkit that provides wellness support, expert care, and exclusive health discounts as part of the Freedom 360 launch. To provide quick and accurate skin assessments, we have partnered with Skin Analytics, a pioneer in digital dermatology and skin cancer detection. This blog explores the partnership and the benefits soon to be available to Freedom Health Insurance members.
Who Are Skin Analytics?
Skin Analytics, founded in 2012, is a trusted, clinically validated service that allows members to assess moles, lesions, and other skin concerns. They have been working with the NHS for almost a decade and have seen over Since 2020, NHS dermatology departments are now using the digital service DERM to see more patients. Referral rates have increased by 11% annually, putting pressure on dermatology departments. Founded in 2012, Skin Analytics is a clinically validated service that helps people assess moles, lesions, and other skin concerns. They have supported more than 170,000 patients since 2020 and have collaborated with the NHS for nearly a decade. With demand for dermatology referral rates growing by around 11% each year, NHS departments are under pressure to see more patients, more quickly. Skin Analytics offers DERM, a digital dermatology technology that enables clinicians to expand their capacity while maintaining high care standards.
How well does the service work?
All assessments are reviewed by GMC-registered consultant dermatologists, so members can be confident they are receiving safe, high-quality care. Skin Analytics focuses on the early detection of skin cancer, including melanoma, with independent research showing impressive results:
Dermatology Pathways Available to Freedom Health Members
To ensure that our members receive dermatology advice that is simple, quick, and convenient, Skin Analytics provides two digital dermatology pathways. Skin Lesion Pathway:
Fast Mole and Lesion Checks Without a GP Referral
For members worried about a mole or lesion, this pathway offers direct access to expert reviews without the need for a GP referral:
Members are sent specialist imaging technology in the post, allowing them to capture high-quality photos from home with ease.
A consultant dermatologist examines these images directly to ensure expert evaluation. A clear outcome is usually provided within three days, whether that’s reassurance, further advice, or a referral for additional care.
Support for Common Skin Conditions in Dermatology This pathway supports members who are experiencing more general skin conditions, such as rashes, acne, or eczema, and requires a GP referral:
An easy-to-use app enables secure submission of cases, simplifying the process. A consultant dermatologist carefully reviews each case and considers the most appropriate next steps.
Within three days, members typically receive individualized guidance or treatment recommendations, ensuring convenient support.
The Future of Digital Dermatology with Freedom 360
A significant step toward providing Freedom Health Insurance members with faster and more accessible healthcare is our partnership with Skin Analytics. We are making it easier for members to get answers about their skin issues with confidence and peace of mind by combining digital innovation with expert care. This partnership also demonstrates our commitment to providing members with the best possible chance of effective treatment and long-term well-being through preventative care and early detection of serious conditions. Through Freedom 360, digital services like Skin Analytics empower members to take control of their health in ways that are flexible, convenient, and built around their everyday lives.
