• Home
  • Contact Us!
  • Privacy Policy

Radio Metta

  • Home
  • Business
  • Education
  • Health
  • Home Deco
  • News
  • Real Estate
  • Technology
  • Contact Us!
  • Privacy Policy
Home» Business»Sustainability: A core business strategy

Sustainability: A core business strategy

Loknath Das 19 Jan 2020 Business Comments Off on Sustainability: A core business strategy 2356 Views

 Sustainability: a core business strategy

With the World Economic Forum 2020 starting this week, buzz around sustainability will be rekindled once again with dialogues, discourses and debates on ‘reimagine the purpose and scorecards for companies and governments’. While scorecards will be developed but will businesses really make sustainability a core business strategy or will it continue to be at the fringe?

Interestingly, sustainability as a subject has continued to be discussed since the mid-twentieth century with limited progress. Concerns about pollution, the population explosion, climate change, depletion of finite resources, degradation of biodiversity, etc. have been topics of continued discussion for several decades now. Our collective forces could have addressed all environmental issues three decades ago and helped protect so many species from becoming extinct. However, the reality is different.

Let’s first understand what is a sustainable business strategy. It represents the strategies that companies adopt and the impact they have on the environment and society. The three pillars of sustainable business strategy are environment, economic and social benefit or simply ‘Planet, Profit and People’.

Can businesses sustain a strategy focused on sustainability?

Sustainability, also referred to as ‘Purpose’ or ‘Shared Value’, will help companies sustain businesses only if they prosper while addressing some of the biggest challenges of the natural world. To ensure benefit to all the three pillars of sustainability, companies need to adopt this approach at the core of their business strategy. Companies that imbibe sustainability into the fabric of their organisation, that is, encompass and embed it in all aspects of its operations—from sourcing to manufacturing to distribution, make sustainability their competitive advantage and make profits. For this, a vision of long-term profitability involving social and environmental good, corporate reputation, market competitiveness, customer loyalty and profitability is essential.

As defined by Michael E. Porter and Mark Kramer in Harvard Business Review, “Shared Value is not social responsibility, philanthropy, or sustainability, but a new way for companies to achieve economic success.” While CSR and philanthropy are aimed at “giving back” to society, Shared Value is deriving competitive value by solving social and environmental issues. Ecosystem collaboration will be the cornerstone for social and economic good. It is becoming apparent that a sustainable business strategy helps conserve the natural environment, protect the company’s corporate reputation, power innovation, engage employees, attract and retain talent, derive competitive advantage and gain brand value. Adopting Sustainability as a business strategy will help companies derive long term profitability.

[“source=financialexpress”]

a business core strategy Sustainability 2020-01-19
Tags a business core strategy Sustainability
Facebook Twitter Stumble linkedin Pinterest More

Authors

Posted by : Loknath Das
Previous Article :

A policy eco-system needed for ‘out of the box’ health options

Next Article :

Citizens want Metro to stay off CMP, mind its own business

Related Articles

Step up: Tips for organizations from the FTC’s settlement with Genshin Effect designer HoYoverse

Step up: Tips for organizations from the FTC’s settlement with Genshin Effect designer HoYoverse

admin 07 Feb 2025
The main 3 showcasing challenges for independent companies (and how mechanization can tackle them)

The main 3 showcasing challenges for independent companies (and how mechanization can tackle them)

admin 24 Sep 2024
The most effective method to Begin a Blog (and Bring in Cash) in 6 Stages: Simple Fledgling’s Aide

The most effective method to Begin a Blog (and Bring in Cash) in 6 Stages: Simple Fledgling’s Aide

admin 19 Sep 2024

Latest Post

Clinical Trial Considerations for Infectious Disease Rapid Diagnostics: From Sample to Result in Record Time
Health

Clinical Trial Considerations for Infectious Disease Rapid Diagnostics: From Sample to Result in Record Time

admin 04 Oct 2025

Michael Kremer on the Andhra Pradesh PAL Study’s evidence of personalized adaptive learning in India

admin 22 Sep 2025
Digital Dermatology with Freedom 360: Skin Cancer Checks and Expert Care for Members
Health

Digital Dermatology with Freedom 360: Skin Cancer Checks and Expert Care for Members

admin 15 Sep 2025
Small, Rural Central California High School Continues To Defy Standardized Education
Education

Small, Rural Central California High School Continues To Defy Standardized Education

admin 12 Sep 2025
Speeches delivered by CEO Sundar Pichai at the White House AI Education Taskforce
Education

Speeches delivered by CEO Sundar Pichai at the White House AI Education Taskforce

admin 08 Sep 2025
How is PSA used to monitor prostate cancer?
Health

How is PSA used to monitor prostate cancer?

admin 01 Sep 2025
The Future of High Performance Networking: Ultra Ethernet Explained
Technology

The Future of High Performance Networking: Ultra Ethernet Explained

admin 28 Aug 2025
October 2025
M T W T F S S
 12345
6789101112
13141516171819
20212223242526
2728293031  
« Sep    
  • Home
  • Contact Us!
  • Privacy Policy
Copyright 2016, All Rights Reserved
Magazine Blog News WordPress Theme