Smriti Irani’s #IWearHandloom campaign is the latest effort to revive India’s textile heritage
On 1 August, the new textiles minister Smriti Z Irani kicked off a “Selfie with handlooms” campaign on social media. Promoted with the hashtag “#IWearHandloom” on Facebook and Twitter, Irani launched the movement by posting a photo of herself in a royal blue Bihari silk, and tagged peers like Devendra ... Read More »