Funding, infrastructure, an efficient team and government policies are decisive factors for a business, but these are secondary. According to a study, the majority encounter setbacks because of inadequate demand in the market. For the sustainable growth of a business, its offerings must have a market replete with active/potential consumers. ... Read More »

A few years ago, Polly gave a speech to a Fortune 500 company’s national sales force. Her topic was how to tailor your sales pitch to the personality type of your prospective customer. The technique she described was, and is, a powerful one once you get the basics down. The technique focuses on ... Read More »