A direct marketing platform already very popular among U.S. small businesses is expanding its business domestically with a huge new investment. GetResponse, the European-based online marketing platform, is increasing its U.S. operations with a big investment and a new Boston office to better serve American small businesses. GetResponse Opens an Office ... Read More »

We bandy acronyms about so much that sometimes we assume everyone knows what they mean. Take the acronym ROI. While experienced business people may have an idea of what that means, I’ve had new entrepreneurs and non-native English speakers sheepishly ask me, “What is  ROI?” ROI stands for “return on ... Read More »