Some Facebook share counts aren’t correct any more
I use AddThis (a third-party toolbar, which gives customisable share options for blog posts and web-pages) on several websites that I have built using Blogger.
Some of these sites include post that I am certain have been shared dozens or even hundreds of times on Facebook.
However recently I noticed that the share-count in the inline-share buttons are not longer including any values for Facebook – even on posts that have definitely had Facebook shares.
Investigating the problem
- Re-installing the bog-wide, user-specific goes just before the closing </body> tag.
- Requesting the code for the existing in-line share gadgets, and re-installed it (even though it looked the same)
- Turning off the existing the existing in-line share gadgets, creating some new ones, and installed the code for them instead.
- Generated in-line share gadgets using the “original” buttons, instead of the standard or responsive ones. And there I finally had some success: these buttons show Facebook counts.
- Adding code for a totally different social-sharing service, to see if this worked better – it didn’t.
Facebook deprecated the endpoint we used to pull shares, so we’re unable to fetch the Facebook share counts now … We are absolutely still committed to providing this service moving forward and have begun the process of migration which we expect to be complete in 2-3 weeks or less.
What can I do now
- Do nothing and wait for Facebook to fix it. This option is fine for blogs which don’t rely on Facebook social proof to give them authority, or ones that haven’t had many Facebook shares anyway.
- Start using a totally different tool (eg ShareThis) – which means a whole new learning curve, more code to install, and potentially new issues. (eg with ShareThis, I don’t think it counts any Shares that were made outside of the ShareThis tool – so it won’t pick up your posts existing share-count).
- Switch to using an in-line share gadget made with original buttons: this option gives you a lot less control over the share-bar, and is ugly. But I will use it on one site where the Facebook count’s “social proof” (ie reassurance that other people have used / shared this post) is important.