Till these days Hölick Sea lodge, located in a pine wooded area on the coast north of the Swedish townHudiksvall, has been a conventional camping web page. Mats Edlund MSA and Henrietta Palmer want togrowth the nice of living and add new values to the former camping and have used the metaphor “hotel” to demonstrate this new ambition. The idea is a complete idea of residing, food, offerings and experiences –together with nature, homes, footpaths, bridges, lighting fixtures and signage – to gain an over-all revel in,while preserving a feeling of privateness