At a time when getting funding has become harder more than ever, it’s only a wonder if they do more than that. To everyone’s surprise, raising a funding of 112 Cr in the Series B is the Bengaluru-based technology-enabled chain, Treebo Hotels. The round was led by Bertelsmann India Investments (BII), the strategic ... Read More »
A woman in Spain infected with the Zika virus has given birth to a baby with the brain disease microcephaly, thought to be the first such birth in Europe. Authorities revealed in May they had detected microcephaly in the foetus but the couple decided to keep the baby. Felix Castillo, ... Read More »
When you are running an online advertising campaign, you are facing an inherent challenge that has frustrated many. People don’t really like to click on ads. In fact there are many tools out there that banish ads completely, meaning advertisers have had to get a little more creative in how ... Read More »
Good news today for egg lovers. Official channels have deemed raw eggs safe to eat for even pregnant women, u-turning on 15 years of advice to the contrary by the Advisory Committee on the Microbiological Safety of Food. The governmental body had previously recommended ‘vulnerable’ groups such as the very young, the very old or those who ... Read More »
A few years ago, Polly gave a speech to a Fortune 500 company’s national sales force. Her topic was how to tailor your sales pitch to the personality type of your prospective customer. The technique she described was, and is, a powerful one once you get the basics down. The technique focuses on ... Read More »
Join us for a free, live webinar and learn how to drive revenue with content marketing. Tune in 8/4 at 10:30 a.m. PT. Register Now » Are you mailing to the best prospects for your business? If not, you’re not using your advertising budget effectively. With a direct mail campaign, you ... Read More »
Pregnant women should no longer be told not to eat raw or lightly cooked eggs, a safety committee has recommended. The risk of salmonella from UK eggs produced to Lion code or equivalent standards should be considered “very low”, the Advisory Committee on the Microbiological Safety of Food said. It ... Read More »
GoDaddy Inc. GDDY has just given future entrepreneurs an interactive platform for sharing their business ideas and also getting feedback on them. Flare, the company’s latest app, is a remarkable example of how the concept of idea generation, sharing and feedback can be commercialized and used for generating revenues. Last ... Read More »
A health fad championed by Justin Bieber and described as resembling ‘medieval torture’ has been slammed by experts who warn it could do more harm than good. Muscle-bound pin-up Bieber posted an image to Instagram showing red blotches on his neck which looked suspiciously like love bites. But the tattooed ... Read More »
Have you ever wondered if its better to give a discount based on the dollar-amount off the usual price (e.g., $50 off), or a percentage off (e.g., 30% off)? Which gets a better response? You want your offer to sound as irresistible as possible, and you may think you know ... Read More »
So, you want to be a YouTube star? Well, you’ll need some practice. Take it from YouTube rookie Dwayne “The Rock” Johnson, who launched his new channel, Seven Bucks Digital Studios, yesterday. To kick off the launch, The Rock and YouTuber Lilly Singh take viewers through “The YouTube Factory,” an imaginary ... Read More »
The automatic door malfunction on the set of Star Wars: The Force Awakens that left actor Harrison Ford with a broken leg — among other injuries — and an extended recovery vacation could have been a lot worse. The Disney-owned Foodles Production, which built the hydraulic door that caused the ... Read More »
