NEW YORK, Feb. 6, 2017 /PRNewswire/ — Blink Fitness, the premium-quality, value-based fitness club, is thrilled to announce the company will be expanding its footprint by entering the Los Angeles metro area in 2017. The company is well established in the New York area with more than 50 open locations and 300,000 members.
“The availability of prime real estate in dense neighborhoods with comparable demographics to much of Blink’s home turf in the New York area made the Los Angeles marketplace an appealing next step for expansion,” said Todd Magazine, President of Blink Fitness. “We look forward to providing both a luxury gym experience at an affordable price and a groundbreaking approach to fitness.”
The first lease signing Blink is announcing in Los Angeles is at 6714 Pacific Boulevard in Huntington Park, with plans to open the location by the end of 2017. The address is home to the landmarked Huntington Park Warner Theatre, a former 1930’s movie theater that has been vacant since the mid-1990s. The company plans to preserve the historic elements of the building, including the marquee and original painted art deco designs. Blink Fitness will be the only tenant in the theater space.
“We’re so pleased that Blink has found a home in Huntington Park so that area residents can have access to a high-quality, clean, and affordable gym,” said Huntington Park Mayor Graciela Ortiz. “There’s no question that our community will respond enthusiastically to Blink’s universally inclusive take on fitness.”
Recently dubbed ‘the Target of gyms,’ by Yahoo! Finance, Blink will provide the same Feel Good Experience® members have come to expect. Specifically, Blink is committed to providing a modern and colorful design, elevated customer service, relentless focus on cleanliness, energizing music and confidence-boosting training programs—all while offering memberships at a low cost (starting at just $15 per month).
Blink is also on a mission to change the rhetoric around fitness through its Mood Above Muscle™ philosophy. While the majority of the fitness industry touts unrealistic goals and perfect body images, Blink breaks an industry paradigm by celebrating the positive feeling members get from working out as opposed to just the physical benefits. This concept comes to life in the company’s latest ad campaign, “Every Body Happy,” which features real Blink members of all shapes and fitness levels.
Blink Fitness plans to reach 300 locations in the next five years through corporate-owned expansion as well as franchise growth.
About Blink Fitness
Founded in 2011, Blink Fitness is a premium quality, value-based fitness brand with more than 70 locations open or in development throughout New York, New Jersey, Pennsylvania and California. Blink Fitness puts Mood Above Muscle™ which celebrates the positive feeling you get from exercise, not just the physical benefits. Each club employs the company’s signature Feel Good Experience® that highlights enthusiastic staff members, a clean environment, an open, spacious, and colorful design, energizing music and fitness training that is motivating and affordable.
For more information about Blink, visit blinkfitness.com. Franchising details are available on blinkfranchising.com. Blink Fitness has franchise opportunities available nationwide with a focus on the following markets: Atlanta, Baltimore, Boston, Dallas, Detroit, Houston, Miami, Tampa and several areas of California, Connecticut, New Jersey and Pennsylvania.