Last November, Amazon opened the doors of Amazon Books – its first physical, real-life bookstore – right on its home turf of Seattle.
While I was in town this week, I made sure to stop by Amazon Books to check it out.
I love books, and I…well. I don’t necessarily love Amazon, but I willingly play along with its ever-more-ambitious plans to conquer the world of commerce. Cheaper is cheaper, after all.
When my colleague Aly Weisman stopped by Amazon Books last December, she found that while she liked it for the most part, she hated the core concept of the store: The books don’t have a listed price; you have to use your phone and scan to see the most current price.
But I had the totally opposite reaction. I thought it was great, in a way that only Amazon could make possible. Here’s why.
Disclosure: Jeff Bezos is an investor in Business Insider through hispersonal investment company Bezos Expeditions.
[Source: Business Insider]